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ITB Berlin is coming and, as last years, CSR will be at the top of the agenda:  many pioneering projects and new ideas on Corporate Social Responsibility in Tourism will be present at the ITB CSR Day together with other issues related to a wide range of topics including accessible tourism, human rights, seals of approval, geoparks, rainforests and over-exploitation of resources.

Responsible Tourism Clinics

Besides ITB is expected to give solutions to more challenges than ever before: the European debt crisis, turmoil in the Arab countries, climate protection and sustainability, as well as EU emissions trading. All these topics will be discussed at the ITB Convention by leading figures from the travel industry.

A new series of events called Responsible Tourism Clinics (Facebook event for details) will take place on this year’s edition. They are aimed to allow interaction with practitioners of social businesses in tourism, by making questions on related topics and find solutions directly from experts.

The programme is as follows:

07. Mar. 2012, 14.00-15.00

Power of Reviews: How best to use a portal like TripAdvisor to your benefits – hotels & Tour Operators alike
- Helena Egan, Head of Destination Marketing Sales, EMEA & Asia

08. Mar. 2012, 11.00-12.00
Power of Story Telling : How to use stories to promote your business?
- Zainab Kakal – Chief Enthusiasm Officer at The Blue Yonder

08. Mar. 2012, 14.00-15.00
Moving beyond conventional tourism – How to develop innovative experiences ?

- Monk for a month
- Ethical Travel Portal
- Cape Town tourism09. Mar. 2012, 11.00-12.00
Power of networking: How collaboration can bring more business ?
- Raj Gyawali – The Green Circuit

 El blog de Responsible Hotels sobre la gestión ética y responsables de establecimientos hoteleros. Nos preocupa el medio ambiente y la biodiversidad. Nos encantan los viajes, investigar sobre sostenibilidad y los fines de semana largos. Leer más de este autor

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