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Responsible Hotels. An answer to increasing consumer demand for quality hotels at reasonable prices, and with an alternative series of values.

Our greatest challenge is to give our consumers sufficient transparency regarding what they are receiving.

“We are what we consume”, but we can only choose once we know the characteristics of the product. This rule, which is becoming increasingly transparent when referring to food products, should also be applicable to our holidays. If for the same price or a more expensive one I opt for products that are more environmentally friendly, why cannot we do the same with the hotels where we stay?

Where can I find the information that really tells me which hotels have better quality, which are more authentic or which of them use less coal without costing more? A certifying entity?

At Responsible Hotels we would like to meet this particular consumer demand. We are conscious of the fact that “what you cannot measure, you cannot manage”, which is why we have created a website that will ease matters for clients and for those hotels that make a commitment to responsible tourism. And for what we regard as responsible: offering quality, being environmentally-friendly and being authentic.

We have decided that the information needed to assess these hotels cannot come only from certifying entities; it should mainly come directly from consumers and then include some verifiable data about the hotel (consumption of resources and responsible behaviour.

We are not a hotel catalogue nor a certifier, but a tool that helps you find the most responsible hotels in a transparent fashion.

Yet, as we know that prices are indeed very important, we publish the best prices from each hotel.

The decision is made by the consumer; that is why we opt for providing them with more information so that they know what they will find before travelling. Their comments and assessments, together with the consumption of resources, will certify the hotel’s level of responsibility.

Calling yourself or seeming “eco friendly” or responsible is not enough. Responsible Hotels is the tool that gives you the information needed on the hotel that you have chosen.


 José es Consejero de Grupo El Fuerte y ha estado al frente de la Dirección General de la compañía desde 1999. Se trata de grupo hotelero, de capital cien por cien andaluz y con mas de 50 años de experiencia en el sector. Es el precursor de este proyecto. La pasión por la naturaleza y el senderismo que heredó de su padre, y su carácter innovador le ha puesto al frente de esta desafiante iniciativa. Leer más de este autor


Este artículo está también disponible en: Spanish

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2 Responses to “Information transparency for good hotels at reasonable prices”

  1. [...] Leer artículo completo en el blog de Responsible Hotels [...]

  2. Me ha gustado el articulo y estoy de acuerdo en lo que dice. Percibo desde hace ya tiempo que palabras tales como ¨ecologico¨, ¨eco-friendly¨, ¨sostenible¨, ¨reciclable¨y algunas otras mas…se estan usando de una manera un tanto superficial, con una intencion meramente de hacer¨marketing¨ con la que atraer clientes que, poco a poco, van siendo conscientes de que los recursos de la naturaleza son limitados y se van haciendo mas exigentes en cuanto al respeto a la naturaleza por parte del hotel o alojamiento que elijen para pasas unos dias de descanso. El uso excesivo de estas palabras las dejan vacias de contenido, si como dice el articulo, no se puede medir el grado de ¨responsabilidad¨ del alojamiento con respecto a su impacto en la naturaleza. Al final esta valoracion tiene que venir del propio consumidor, que esperamos cada dia este mas concienciado e informado.
    Gonzalo Mendez-Nuñez: propietario y encargado de Albaricoques rural (www.albaricoquesrural.com)

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